2015
BiziBAZA
A two-sided mobile marketplace connecting local shoppers with independent sellers, farmers’ markets, and small retailers.
Role
UX/UI Designer
Platforms
iPhone, iPad
Duration
3 months
Scope
UX Structure & Flows, Wireframes, UI Design, Visual Style, Prototyping, Interaction Design
About the Project
BiziBAZA is a mobile marketplace designed for both buyers and sellers. The product helps customers discover and purchase products from local businesses while giving sellers tools to manage products, pricing, inventory, orders, reviews, and customer communication. The project covered the complete UX/UI experience for iPhone and iPad, from core user flows and wireframes to visual design, prototyping, and interaction design.
Challenge
Design a mobile marketplace that could support two very different user groups — buyers and sellers — within one product. The experience also needed to remain flexible enough to work beyond farmers’ markets and groceries, supporting different types of independent retailers while staying clear and accessible for a broad 30–65+ audience.
Approach
I designed the UX structure and key buyer and seller flows, created wireframes, developed the visual language, and produced the final UI and interactive prototypes. The interface emphasized readable typography, clear controls, and recognizable icons. The visual direction was intentionally kept category-neutral so the product could expand across different types of local retail businesses.
Outcome
BiziBAZA was launched as a real product and used by customers. More than a decade after the original design work, the app is still available on the App Store, making it one of the earliest shipped products represented in my portfolio.
Product Overview
A two-sided marketplace
BiziBAZA was designed around two connected experiences: helping customers discover and purchase products from local businesses while giving sellers tools to manage products, pricing, inventory, and customer relationships. The product was intentionally designed to support more than farmers’ markets alone, with the broader goal of working across different types of independent retail businesses.
Seller Experience
Tools for independent sellers
The seller experience included product management, pricing, availability, inventory calculations, order history, reviews, messaging, and analytics-related functionality. One of the dedicated tools was an inventory calculator designed to help sellers work with quantities, units, boxes, and individual items directly from the mobile app.
Buyer Experience
A simple shopping flow
The buyer experience focused on a straightforward path from product discovery to purchase.
Product discovery, search, product details, ordering, watch lists, reviews, authentication, buying history, and seller information.
Seller tools including product management, inventory, settings, notifications, messaging, reviews, pricing, and customer-facing functionality.
Design Principles
Designed for clarity and flexibility
The interface was designed for a broad 30–65+ audience, with an emphasis on readable typography, clear controls, and recognizable icons.
The client also wanted the product to remain visually neutral enough to expand beyond food and farmers’ markets into flea markets, retail stores, electronics, and other categories. Intuitive symbols were encouraged to reduce reliance on text and support potential international use.
Outcome
From design to a live product
BiziBAZA was launched as a real product and used by customers. More than a decade after the original design work, the app is still available on the App Store, making it one of the earliest shipped products in my portfolio.
BiziBAZA App Store listing, 2026.